
- November 2008
- Volume 9
- Issue 11
Eye on Innovation: 23andMe
Linda Avey, co-founder of 23andMe explains how the company processes customers� small saliva samples and extracts data using a custom DNA chip.
Linda Avey, co-founder of
Who is using the website?
We’ve found that 23andMe.com’s customer base is incredibly diverse. It includes early adopters—people on the cutting edge of technology. Others are adoptees, who know little, if anything, about their background and want to discover their ancestry and see what information they can fill in about their potential health risks that they do not know about through family history. Others are at a point in their lives where they’re interested in creating a family legacy—those who want to have their whole families genotyped to ensure that a genetic history is left for future generations. Some are genealogists, who are interested in tracing their genetic roots.
How is risk determined from the sample?
After a customer sends in his or her saliva sample to our
Who can most benefit from the site’s breast cancer initiative software?
There are two components to our initiative, one being an online community of individuals who can connect with each other and ask questions, share experiences, and engage in discussions about breast cancer. Many groups can benefit from the community component, including survivors, family members, and those who may be at greater risk for breast cancer. The other component is a future research study, in which we plan to study the genetics behind the disease and the various treatments. For the study, we would examine a large group of women who have had breast cancer and those who have not. The group that seemingly would benefit the most from new discoveries about the genetics of breast cancer would be those at genetic risk for the disease.
Articles in this issue
about 17 years ago
Do You Have the Right Tools?: How IT adoption can enhance your practiceabout 17 years ago
Decision Support Systems in Oncology: Are we there yet?about 17 years ago
5 Questions... with Cliff Chirls, President and COO of iMedExchangeabout 17 years ago
Oncology Outlook: Setting Standards in Healthcare ITabout 17 years ago
How Does IT Affect Quality of Care?about 17 years ago
Tech Talk: Point-of-Care Informationabout 17 years ago
The Dirty Secret about Health 2.0: Consumers Are Not All-powerfulabout 17 years ago
Asset Protection for Hard Timesabout 17 years ago
Everyone Loves e-Prescribing! Right?


































