Motivation and Consistency Are Key to Building a Successful Oncology Educational Platform: With Chandler Park, MD; and Paul Hanona, MD

In this week’s episode of MedNews Week’s Oncology Unplugged, host Chandler Park, MD, a medical oncologist at Norton Cancer Institute in Louisville, Kentucky, was rejoined by Paul Hanona, MD, to give advice to up-and-coming oncology content creators. Dr Hanona is the chief Hematology Oncology Fellow at Beaumont Health in Royal Oak, Michigan. He is also is content creator under the handle @doctordiscover.

In part 2 of a 3-part series, Drs Park and Hanona discussed effective social media strategies for sharing oncology information. Dr Hanona emphasized the importance of watch time, using a strong hook, captions, and consistent posting. He also talked through the simple recording equipment he uses and noted that different social media platforms favor different content styles. The conversation focused on the importance of finding one's voice and defining the brand's focus, as well as the need to tailor content to the specific audience of each platform.