Oncology Practices Can Preserve Independence With a Strong Marketing Effort

Tony Berberabe, MPH
Published: Saturday, Jun 29, 2019
Kathy Gaughran

Kathy Gaughran

From 2016 to 2018, there was an 8% increase (658 vs 609) in the number of community oncology practices consolidated into hospital systems,1 and this trend has many independent practices struggling to avoid the same fate. Two winning strategies are emerging to help practices remain independent, according to Kathy Gaughran, a senior marketing strategist at Healthcare Success Strategies, a physician marketing consulting firm in Irvine, California. The first involves strengthening confidence levels between patient and physician; the second, leveraging staff to build referrals and improve practice standing in the community.
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