Big Data Strives for Individualized Coverage

Gina Battaglia
Published: Tuesday, Feb 21, 2017
Anne-Marie Meyer, PhD

Anne-Marie Meyer, PhD

Healthcare spending is one of the largest expenses for a company and, more and more, employers are using population-based Big Data to ensure their employees have coverage tailored to their needs at a reasonable cost. Employers are hiring experts in healthcare analytics to help obtain insurance policies and benefits that are aligned with historical claims data from their employees. These analytics companies are attempting to improve cancer coverage options via this method, but the complexity of this disease and its variable costs have so far proved to be a barrier.
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