SouthWest Urology Uses Quality-Focused Integrated Care Mode

Ariela Katz
Published: Friday, May 19, 2017
Michael Barkoukis, MD

Michael Barkoukis, MD

Michael Barkoukis, MD, and Tim Sidor, MD, started SouthWest Urology of Cleveland, OH, in 1982 from scratch with 0,000 in borrowed capital, a box of pens, and a copy machine. Both men grew up on the west side of Cleveland, and both ended up at Case Western Reserve University in the same medical school class. Both aspiring urologists were accepted into a residency program at the University Hospitals in Cleveland, and as their training progressed, they decided to begin a urology practice together. “I had looked at several other jobs in the Cleveland area, but I felt that there was a niche on the southwest side of Cleveland,” Barkoukis said.

The greater Cleveland area in Cuyahoga County is dominated by hospital groups that offer oncology treatment, among them the Cleveland Clinic and University Hospitals, but SouthWest has become the largest independent urology practice. “We’ve tried to differentiate ourselves from the larger academic centers, and we would like to continue to do that,” said Lawrence A. Gervasi, MD, CPI, medical director of clinical research and director of SouthWest’s advanced prostate cancer clinic.

Integrated Model of Care

SouthWest is proud of its level of integrated service. The practice has urologists who specialize in roboticassisted surgery, erectile dysfunction, the diagnosis and treatment of advanced prostate cancer, and women’s urologic health. Their diagnostics department has imaging capabilities that include computed tomography scans and state-ofthe-art magnetic resonance imaging (MRI) fusion biopsies. SouthWest also has an in-office drug dispensary. The physicians follow a model that encourages physicians to work as team players, rather than trying to do everything themselves, according to Claudio Zanin, MBA, CEO of SouthWest Urology.

For the last 10 years, SouthWest’s main office has been in Middleburg Heights, which has its outpatient ambulatory surgery center and imaging centers on the first floor, offices on the second floor, and the research center on the third floor. They also have 5 satellite offices, 1 in Medina, OH, 1 in Brook Park, OH, 1 at St. Vincent Charity Medical Center in Cleveland, and another at Marymount Hospital in Garfield Heights, OH.

Partnerships Providing Quality Care

The company is able to obtain experimental treatments for patients through a collaboration with a company that manages clinical trials. “We have a unique situation where we work with a company that’s called Clinical Research Solutions. They supply the clinical research coordinators, and I do the physician’s part, recruiting patients for trials,” said Gervasi. A few years ago, when SouthWest first decided to do clinical trials, they realized that outside expertise would be critical to managing the program effectively.
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Online CME Activities
TitleExpiration DateCME Credits
Community Practice Connections™: 2nd Annual International Congress on Oncology Pathology™Aug 31, 20191.5
Clinical Practice Connections™: New York Advanced Practice CollaborativeNov 15, 20191.25
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