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Urology Practice Keeps Up With Technology Through Physician-Owned Business Model

Ariela Katz
Published: Friday, Jun 01, 2018
Michael J. Curran, MD

Michael J. Curran, MD
Greater Boston Urology (GBU), the largest physician-owned urology practice in Massachusetts, strives to offer comprehensive urologic care that includes up-and-coming diagnostics and treatments, such as the Prostate Health Index (PHI) blood test and high intensity–focused ultrasound (HIFU).

“There’s not much need for our patients to go outside our practice when they have complex oncology needs or if they have relatively common cancers, such as bladder and prostate,” Curran said. “We are comfortable managing those patients, and we try to cater to them; it’s very easy to get the patient to a doctor who’s going to be best for their needs. This way, the patients not only have a good outcome for their disease, but they also have a good experience.”

History of the Practice

GBU formed in 2011 as a merger of independent urology practices primarily in southern Massachusetts and has since grown to a team of 14 urologists, 1 urologic gynecologist, 1 pathologist, 4 physician assistants, and 79 other employees. They have 8 office locations in southeastern Massachusetts: Dedham, Falmouth, Framingham, Milton, North Easton/Brockton, Norwood, Plymouth, and Sandwich. The practice covers about 15% to 20% of total urology services in the state. All of the urologists practice general urology, with some concentrating on robotic surgery, advanced diagnostic techniques (primarily for prostate cancer), advanced therapeutics, or urologic gynecology.

In addition to physicians, GBU has administrators and other background support to share the responsibility for successful management. This includes a chief operations officer, a vice president of operations, a legal firm and a political lobbyist on retainer, and a certified coder and medical billing expert in GBU’s centralized billing office.

Physician-Owned Business Model

GBU maintains its commitment to staying abreast of new technologies and techniques by keeping its physicians in control of the business. The practice reasons that the people who provide healthcare should be the same people who make the decisions about what technology or techniques to employ to deliver the best care.
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